Edward started his career at Bain & Company before joining Punch Taverns as Group Commercial Director in 1998.

At Punch Edward was one of 6 executive directors who helped grow Punch from 1,500 pubs to almost 7,000 pubs and was responsible for the renegotiation of supply contracts and significant cost savings (c£50 million pa). Similarly at Pearl Group Edward led the £486 million Business Process Outsourcing deal with Tata Consultancy Services in 2005 as well as the overhead and cost reduction programme when Pearl acquired Resolution in 2007.

Edward co‐led the acquisition of CenterParcs in 2002 for £465 million and sale to Blackstone in 2006. In 2009, Edward sourced and co‐led the £500 million reverse of Pearl Group into Liberty, a €600 million cash shell.

Most recently Edward co‐founded SCM Capital Partners and Auctus Industries.

Edward is also an investor/founder in a number of smaller companies.